Reintroduce of an existing product with a fresh new look-and-feel to new / loyal customers of the company.
With the re-launch of their darkest-roasted coffee yet, my personal twist on Dunkin Midnight showcases the product as a solar-eclipse of overwhelming rich flavors and powerful enough to overcast their own lighter options.
Note: The original files have since been unfortunately lost. The following pitch is a recent and improved re-creation.
After the official launch of Dunkin Midnight in the winter of 2022, review articles began to flood the internet with leaning opinions. While most featured product shots and the finalized campaign, the Dunkin News and PennLive Patriot News featured two of my original concept designs I presented to the ARC Worldwide team during my time as an intern.
During the beginning of my internship, I was responsible with organizing, propping and staging the official Komvida Kombucha re-branding photoshoot. With the help of the company’s senior art director, Andrés Gils, we were able to come to common grounds with the photos compositions, lighting and showcasing of the brand.
During the beginning of my internship, I was responsible with organizing, propping and staging the official Komvida Kombucha re-branding photoshoot. With the help of the company’s senior art director, Andrés Gils, we were able to come to common grounds with the photos compositions, lighting and showcasing of the brand.
During the beginning of my internship, I was responsible with organizing, propping and staging the official Komvida Kombucha re-branding photoshoot. With the help of the company’s senior art director, Andrés Gils, we were able to come to common grounds with the photos compositions, lighting and showcasing of the brand.
Art Direction, Copy: Sarah-Marie Sosa & ARC Worldwide
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