BRIEF

Expand an existing brand via abstract ideas unrelated to the brand itself. Produce a product and ad series related to this new idea.

SOULTION

Remember when your parents told you “not to play with your food” as a kid?

Well, they were completely wrong on that front.

In this campaign proposal, the Lego Cook Book expands the idea of creativity and hunger with Lego’s icon building bricks against a simplistic, colored background, all while opening new opportunities of creation and play via their newest product.

Remember when your parents told you “not to play with your food” as a kid?

Well, they were completely wrong on that front.

PROMOTIONAL GOODIES

Complementary apron and limited edition shopping bag.

MALL BILLBOARDS

Found in nationwide malls, these billboards will tease the new cook book by showcasing popular food dishes make solely out of bricks, all while pointing the consumer to their closest LEGO store.

Art Direction: Sarah-Marie Sosa

BUD LIGHT X THE TREVOR PROJECT

LILITH LUXURY

WANNA SEE MORE?