edible gem is a women-owned cannabis brand that blends bold, eclectic design with functional innovation. embracing feminine energy with an edgy attitude, edible gem captures a playfully vibrant yet confident tone, balancing the versatile nature of its products with a sense of unapologetic self-expression and effortless sophistication.
Below is the official brand guidelines for the Edible Gem brand created by yours truly, including visual branding photoshoots and graphical mood boards.
As a collaborative effort, our team landed on a simplistic yet colorful packaging to showcase the fun loving, bold branding of Edible Gem. Each SKU includes the respected flavor colors as well as a custom icon next to the flavor name.
With the initial launch of the gummy brand being a major success, the next step in our colorful, gummy venture was the creation of product photography. Inspired by the brand's bold, chic mood boards, our team conceptualized, shot listed and participated in quarterly photoshoots - ranging from the general to sunny, pool side promos.
From creating the company’s brand guidelines and to their advertising prints, the team and I collaborated towards creating digitals and prints that accurately Komvida’s personal expression, as well as they’re branding strategy.
Don't be alarmed - the social media, Instagram posts the team and I created are still up and ready to view (META just doesn't like weed lol). Click the Links to view the work!
To bring the brand to life, I was tasked with art directing and designing the merchandise for this girly pop, gummy brand, bringing out it's playfulness and queer coded loveliness. Here are a few of the customized goodies ranging from quirky wearables to accessories.
Art Direction & Packaging: Sarah-Marie Sosa & The All Stars Brands Team
Copy: Ally Galanty
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