Silver Branding Addy Winner 2023
Inspired by the farmyard way of life, The Barn is a boutique hotel that focuses on the natural, organic getaway experience with a homemade twist.
Located in Mid-Michigan, the hotel's Midwestern hospitality brings the pies just like mama used to make 'em.
With the modern interior of the home, the Barn’s overall personality is made to feel warm hearted, comfortable, cozy, and homey. This barn will be geared towards family fun, homemade styled goods, and the beautiful, natural elements of the great outdoors.
Below is the official competition, brand guidelines for The Barn Hotel Boutique Hotels brand.
From creating the company’s brand guidelines and to their advertising prints, the team and I collaborated towards creating digitals and prints that accurately Komvida’s personal expression, as well as they’re branding strategy.
To truly bring this fictitious brand to life, I directed, staged and photographed the hotel room products photoshoot seen in the first image. These home-made products provoke a warm, wholesome, farm-life experience for the guest.
As a final
Art Direction & Branding: Sarah-Marie Sosa
WANNA SEE MORE?